Cine and TV Shows
15 QUESTIONS
Q1. What is an MCN? (pick one)
A) Multi-Channel News (industry info source)
B) Mass Communication Network (interrnet data delivery)
C) Millenial Consumer Niche (content micro-channel)
D) Multi-Channel Network (YouTube content group)
Q2. Which ONE of these disruptions to the TV advertising model have been litigated and found to pass legal…
A) Dynamic ad insertion
B) Ad skipping feature in Dish's Hopper
C) MCE Buddy's commercial removal software
D) Interactive overlay advertising on Smart TVs
Q3. How does Netflix's cost to build its content offering compare to that of networks? (pick one)
A) Comparable; they feature some major star power in their shows.
B) Debatable, but many would say lower--television is a hits driven business, and they are less exposed…
C) Debatable, but many would say lower--their production costs for originals are subsidized by hit shows…
D) Comparable or higher; less exposure to the risk of failed shows, but they pay a premium for the certainty…
