QCM QCM Quiz EWL'14 Moment of Truth! by Wictny Wictny 21 played - 10 yrs ago Are YOU disruption ready? QCM 15 QUESTIONS hard QCM : Each question may have multiple correct answers 1 What is an MCN? (pick one) Multi-Channel News (industry info source)Mass Communication Network (interrnet data delivery)Millenial Consumer Niche (content micro-channel)Multi-Channel Network (YouTube content group) 2 Which ONE of these disruptions to the TV advertising model have been litigated and found to pass legal muster? Dynamic ad insertionAd skipping feature in Dish's HopperMCE Buddy's commercial removal softwareInteractive overlay advertising on Smart TVs 3 How does Netflix's cost to build its content offering compare to that of networks? (pick one) Comparable; they feature some major star power in their shows.Debatable, but many would say lower--television is a hits driven business, and they are less exposed to associated downside P&L impactDebatable, but many would say lower--their production costs for originals are subsidized by hit shows they license in.Comparable or higher; less exposure to the risk of failed shows, but they pay a premium for the certainty associated with the hit shows licensed in. 4 Which of these YouTube projects now has a home on linear/on-air television? (select all that apply) Soul PancakeMaker Studio music contentReact to ThatAnnoying Orange 5 Which of these device introductions became or will become available to consumers this year? (select all that apply) Fire TVFire phoneXbox OneAndroid TV (i.e., Android OS for Smart TVs) 6 Which ONE of these is the new frontier with respect to content format standards? Ultra HDHDMI '2.0'HEVC 7 What is "synchronous content"? (pick one) Mobile use while watching TVDynamic ad insertionCompanion content timed for specific show momentsPromotional graphics in the lower third of screen 8 In the context of television content consumption, what does ACR stand for? (pick one) Animated Content RelayAlternating Content RegisterAdult Content RatingAutomatic Content Recognition 9 Which ONE of these is key to the incremental monetization of on-demand TV content available via set top box? Subcriber fee increasesFast forward disablementDynamic ad insertionFull season banking rights 10 Which ONE of these is considered a threat to Nielsen's dominion over TV ratings? ComScoreTwitterFacebook 11 What major hurdles continue to prevent TVEverywhere from being traditional media's "beachhead" against the onslaught of online digital video? (select all that apply) Consumer awarenessConsumer discomfort with authentication processInconsistent/insufficient content access due to rights landscapeMillenial consumers' disinterest in traditional media programming 12 Which of these recent cable experience innovations is NOT unique to Comcast? (check all that apply) Apps on a set top boxStart over capabilityOut of home DVR controlVoice control of set top box 13 Which of these companies has introduced an over-the-top device challenger to the set top box? (check all that apply) AmazonGoogleRokuMicrosoft 14 Which ONE of these programming genres is most disrupted by digital/ emerging technology? NewsSportsRealityDrama 15 True or False : HBO's CEO has been quoted as indicating that HBO would soon feature non-HBO content on HBOGo. TrueFalse A mistake in this Quiz ? Contact the author Commentaires
