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Quiz Television
EWL'14 Moment of Truth!
QCM
created by
wictny
on 9 Sep 14, enabled by
Lou
Television
Hard level
(51% of success)
15 questions - 21 players
Are YOU disruption ready?
Quizz QCM : one or more possible correct answers
1
What is an MCN? (pick one)
Multi-Channel News (industry info source)
Mass Communication Network (interrnet data delivery)
Millenial Consumer Niche (content micro-channel)
Multi-Channel Network (YouTube content group)
2
Which ONE of these disruptions to the TV advertising model have been litigated and found to pass legal muster?
Dynamic ad insertion
Ad skipping feature in Dish's Hopper
MCE Buddy's commercial removal software
Interactive overlay advertising on Smart TVs
3
How does Netflix's cost to build its content offering compare to that of networks? (pick one)
Comparable; they feature some major star power in their shows.
Debatable, but many would say lower--television is a hits driven business, and they are less exposed to associated downside P&L impact
Debatable, but many would say lower--their production costs for originals are subsidized by hit shows they license in.
Comparable or higher; less exposure to the risk of failed shows, but they pay a premium for the certainty associated with the hit shows licensed in.
4
Which of these YouTube projects now has a home on linear/on-air television? (select all that apply)
Soul Pancake
Maker Studio music content
React to That
Annoying Orange
5
Which of these device introductions became or will become available to consumers this year? (select all that apply)
Fire TV
Fire phone
Xbox One
Android TV (i.e., Android OS for Smart TVs)
6
Which ONE of these is the new frontier with respect to content format standards?
Ultra HD
HDMI '2.0'
HEVC
7
What is "synchronous content"? (pick one)
Mobile use while watching TV
Dynamic ad insertion
Companion content timed for specific show moments
Promotional graphics in the lower third of screen
8
In the context of television content consumption, what does ACR stand for? (pick one)
Animated Content Relay
Alternating Content Register
Adult Content Rating
Automatic Content Recognition
9
Which ONE of these is key to the incremental monetization of on-demand TV content available via set top box?
Subcriber fee increases
Fast forward disablement
Dynamic ad insertion
Full season banking rights
10
Which ONE of these is considered a threat to Nielsen's dominion over TV ratings?
ComScore
Twitter
Facebook
11
What major hurdles continue to prevent TVEverywhere from being traditional media's "beachhead" against the onslaught of online digital video? (select all that apply)
Consumer awareness
Consumer discomfort with authentication process
Inconsistent/insufficient content access due to rights landscape
Millenial consumers' disinterest in traditional media programming
12
Which of these recent cable experience innovations is NOT unique to Comcast? (check all that apply)
Apps on a set top box
Start over capability
Out of home DVR control
Voice control of set top box
13
Which of these companies has introduced an over-the-top device challenger to the set top box? (check all that apply)
Amazon
Google
Roku
Microsoft
14
Which ONE of these programming genres is most disrupted by digital/ emerging technology?
News
Sports
Reality
Drama
15
True or False : HBO's CEO has been quoted as indicating that HBO would soon feature non-HBO content on HBOGo.
True
False
Suggested by
wictny
on
Quizz.biz
for
wict.com
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by
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Hard level
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Average on
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